Luxuria Watches 1.0
Our design is sophisticated, unpretentious and welcoming. Our client is a specialist in sourcing rare, pre-loved and vintage watches from brands such as Rolex, Cartier and Audemars Piguet. The aesthetic dances between masculine and feminine whilst embracing a less is more approach. The rich colour palette, refined joinery and quality fixtures aims to appeal to the astute watch collector.
Scope of Work
Concept Design, Spatial Planning, Custom Joinery Design, FF&E Selection, DA & Heritage Approval, Construction Documentation, Furniture Procurement & Styling, Construction Phase Management
Photography
Michael Wee
Awards
2022 IDEA Awards - Retail Category - Shortlisted
Curved walls and rounded edges visually compliment the beautiful heritage windows of the Queen Victoria Building, whilst also introducing a softness to the interior. Customers are invited to sit for coffee as they browse the selection of premium watches for a relaxed and personalised retail experience.
The circular rug at the front of the store anchors this area and injects pattern and tonal colour. Display cabinets are made from quality timber veneer and contrast the lighter, polished walls. Integrated LED lighting draws attention and creates a soft glow of light on and around the watches.
The back of the store and heritage windows are painted in a bold charcoal colour to bring an element of contrast and visual balance. Other finishes include a leather-wrapped counter and polished stone table with brass trim. We focus on subtle, quality details for a point of difference.
